Nike's New Ad Campaign - Real Women


1 min read
Nike's New Ad Campaign - Real Women

I absolutely love Nike's new advertising campaign featuring what it means to be a female athlete. Obviously, I'm not a female, but it's just great to see advertising that is going against the grain and providing popular role models and breaking social stigmas surrounding female athletes. As a strength coach, if somewhere down the road I ever have a little daughter, you better believe that these bad boys are going to be posters in her room. I guarantee that!


Importance of Numbers
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Importance of Numbers

I cannot begin to express how important it is to measure food out. Maybe it's the scientist in me, maybe it's the geek, I don't

Are You a HIT Guy or an Olympic Guy?
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Are You a HIT Guy or an Olympic Guy?

Ten years ago if you were sitting behind a desk being interviewed for a strength and conditioning job, you'd redoubtably would be asked whether your


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