I absolutely love Nike's new advertising campaign featuring what it means to be a female athlete. Obviously, I'm not a female, but it's just great to see advertising that is going against the grain and providing popular role models and breaking social stigmas surrounding female athletes. As a strength coach, if somewhere down the road I ever have a little daughter, you better believe that these bad boys are going to be posters in her room. I guarantee that!
From Past to Future: Predicting and Preventing Challenges in Strength and Conditioning Coaching
· 2 min read