In this episode of the Decoding Excellence Show, I'm speaking with Jim Garofalo, Executive Vice President of Sales and Marketing for KINEXON. This show is a first as we begin to spotlight innovative companies who are leading the sports performance industry. On the show, we discuss Jim's background, his role at KINEXON, the specific company's vision and market scope for wearable technologies, the introduction of KINEXON's SafeZone, and speculation to where Jim believes the sports performance technology sector is heading.

This show was absolutely awesome! 🔥🔥🔥

More About Jim:

The accomplished sports marketing executive has spent his career building and managing successful partnerships with brands, teams and leagues in the U.S. and abroad. His experience in the sports marketing and sports performance landscape spans two decades with extensive experience in developing marketing strategies and executions that drive brand affinity and sales for some of the industry’s most trusted brands.

Jim Garofalo joined KINEXON on January 1, 2019 as Executive Vice President, Sales and Marketing. Jim leads the U.S. Sports & Media business from KINEXON’s North American headquarters in Chicago. As EVP, Jim has helped expand the company’s sports performance clientele to more than 75 percent of NBA teams, as well as teams in the NFL, NHL and NCAA. In 2020, Jim helped introduce KINEXON SafeZone to the market and played a key role in closing leaguewide deals with major U.S. professional and college sports leagues.



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