It's About the Athlete

At the beginning, the middle, and the end; it's about the athlete and the progress made. Behind that athlete is the person that drives their athletic prowess. Coaching is a process and an art. Although strength & conditioning is deeply routed in science, the act of coaching should remain deeply in the person.
"Jills and Joes; not X's and O's" - Rob Haworth and Todd Whitaker