I've wrote about Nike's "Real Women" advertisements in the past via this post here. I've said this before and I'll say it again, what Nike is doing for women athletics is absolutely outstanding. Now, I could break this video down biomechanically and talk at great lengths about the exercises done during this video but that would counter the "message" that this video is sending. What I love about this video is the work ethic and athleticism these ladies are displaying. This is such a positive message that Nike is reinforcing for the youth of America today.
If you've been around strength & conditioning for long enough, you'll realize that a majority of female athletes will say "I don't want to get too bulky". I rarely hear, "I want to become the most physically fit athlete of all time". I believe Nike's campaign (which is most probably driven my capitalism) is at least profiting off of delivering such a positive message.
Awesome!
